We were behind the pre-launch of the P&O flagship vessel, Britannia. The activation featured an immersive, large-scale installation at Fisherman’s Wharf in London, including a reconstructed warehouse designed to replicate the onboard experience—bringing the ship’s interiors, atmosphere, and brand story to life.

We provided media and PR, real-time content capture, and promotional coverage to amplify audience engagement and extend reach across digital platforms. The campaign focused on generating buzz, driving public interest, and positioning Britannia as a landmark moment in modern British maritime tradition. The late Queen officially named P&O Cruises 141000-ton liner Britannia at a cerermony in the United Kingdom.